“Startups don’t compete with airlines by purchasing a bunch of planes, hiring a bunch of pilots and locking up a bunch of terminals at airports. Startups compete with airlines by inventing videoconferencing.”
– From “The Problem with Innovation“
Same goes for your support teams too. Don’t build a fancy call center and stock it with a bunch of cheap hires. It’ll be a total waste of money and proves that you’re focused on the wrong thing.