With Thanksgiving coming up, it’s a prime time to talk about saying thanks to your customers. See that really bad pun there? Saying thanks cause it’s Thanksgiving.
Anyway… here’s a few ways to tell your customers that you’re glad they’re around.
Send a Card
Super easy. You’ve probably already got their address when they signed up. Send them a simple thank you card. Customers will love that you took time to send a handwritten note rather than just a generic email.
For us, we’re actually doing the Thank You Card Challenge this month. We’re each sending one card a day to a customer. If even a few people on your team does this, it’ll make a huge impact with your customers.
Send a Gift
With customers that I work with a lot, I often know their interests and hobbies. So if their NFL team wins a big game, I’ll send them a shirt or something featuring that football team. There was one customer who was brewing his own beer so we sent some beer mugs to him. I even sent one customer a box of chocolate dipped strawberries because she was having a rough day.
This works just like the thank you card except that it requires a little more time and effort. But the payoffs are still big. We get emails with customers showing their gifts and how much they love them.
Make a Video
If you want to send something more virtual, at least make it a video. You could gather up your team and just say “thanks!” really loud as a group. Customers will appreciate that more than just an email that was blasted out to everyone.
Give Them Some Money (in the right way)
Who doesn’t love free upgrades or discounts? This is the one time I’d allow an email to be sent. You could let them know that you’ve added a free month to their account just to say thanks. Customers love getting free money and it helps out their business too.