From Nick Francis at Help Scout:
Customer feedback helps you understand a problem from every point of view, then it’s your job to craft a solution that meets your customer’s needs. When a customer tells you how to fix something, they speak from only one point of view. Great product execution comes from a place of deeply understanding the big picture.
It’s too easy to be reactive when customers are telling you what’s wrong with your product. Instead of just giving them what they want, dig a little bit and find out what root problem they’re trying to solve. Instead of just solving one customer’s problem, you might be able to craft a better solution that will help out all of your customers.
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