From Alex Turnbull at Groove:
When disaster strikes, don’t leave your customers in the dark. Outages can happen to anyone (and they regularly do), but respecting your customers’ trust in you and keeping them in the know is critical. Get on Twitter. Get on email. Get wherever your customers are. Be communicative, be honest, be understanding, and be apologetic.
Alex lays out everything that happened with Groove’s 15 hour downtime. It’s honest, detailed, and full of great takeaways to think about for when it happens to your team.