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Found in Translation

July 10, 2013 By Chase Clemons Leave a Comment

From Jim at 37signals:

The first thing I do when I read an email from one of our customers is to mentally translate what they have written into how I would write that email. I take each sentence, break it down, and rewrite it in my voice, with my understanding of how our software works.

We all tend to do this translation on the fly with customer emails. I love how Jim breaks it down and looks at how it helps.

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