From Gregory Ciotti at Help Scout:
In other words, blaming external situations (even if true) often created a sense that the company was unable to fix their own problems or were simply looking for an “out.”
Conversely, owning up to poor performance or a specific shortcoming instilled the sense that the company had a tight grip on the reins and were more likely to rebound from the situation since they had already identified the problem and accepted responsibility.
Gregory lays out the right and wrong way to handle a company crisis. Go read it and then start putting together notes for your team on how to handle one when (not if) it happens to you.
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