Fantastic points from Mathew Patterson on the last episode:
Where would you rank the importance of a job title on that list? Job titles and team names matter, undoubtedly. It can be that extra little recognition of value and culture. They just matter so much less than everything else. If you’re in support and your company is doing all those other things up there, then you won’t care what your title is. You will know deeply how important you are and how important your work is.
I think job titles get too much attention. When you start seeing parodies like this one from Vooza, you know you’ve gone overboard with them.
Are they important? They can be.
Are they at the top of the list of what matters in your support experience? No.
Don’t get wrapped up in what title to give your team members. Instead, focus on making your customer experience the best that you can. With a solid customer experience, you can afford to put the final touches on it like unique titles.