From Jeff Vincent at Wistia:
After you entrust us with your email info and create your Wistia account, you land on the account thanks page. We struggled a bit with what to put on this page – we couldn’t direct you straight into your account, because you need to activate by email (so we know you are real), but we also know if you don’t end up in your account soon, you might forget we even exist.
The idea of a “thank you and welcome” type video was not widely loved at first, but now it is firmly part of our digital personality. By putting the entire team’s faces in the video, new customers get started creating a relationship with us right away – and we get to introduce them to our goofy humor.
I love this idea. Instead of those boring account creation landing pages that are typically dead ends, Wistia uses it to say thanks. The best part – they get to inject their personality right into the beginning of their relationship with the customer.