If you’ve ever had to contact customer support, you know it’s a broken system for many companies. A simple action can turn into a lengthy wait only to be met with rude assistance from a rep. You’re left all alone to figure it out. But a growing number of teams are challenging this status quo. They’re bringing humanity back to the world of customer support.
Fair warning, this essay is pretty lengthy so make sure you’ve got some time to read through it before you jump in.