Support Ops

Learn to be a customer support pro.

  • Episodes
  • Manifesto
  • Best Of

Meet Smiley

In 1963, the State Mutual Life Assurance Company of Worcester, Massachusetts (we call them Hanover Insurance today) paid Harvey Bell $45 for a quick design.  In just ten minutes, he created the iconic version of the smiley face with a bright yellow background, creases on the sides of the mouth, and black oval eyes.  The thought behind the design was simple – he crafted a happy face to make the company’s employees happier.  Happy employees mean the phone got answered with a smile.

Harvey Ball's Smiley

Harvey’s Smiley

Fast forward to today and the smiley still means the same thing – it’s all about making people happy.  From buttons to emojis, shopping bags to Wal-Mart commercials, that simple design aims to make people happy.

That’s why Support Ops has the smily as our logo.  Just like Bell in 1963, we crafted our own version of it to be unique but instantly familiar.  Smiley’s up there to make sure the focus stays centered on making and keeping the customer happy.

support-ops-logo

The Support Ops Smiley

 

A weekly podcast that helps you deliver a better support experience to your customers.

Read Our Guides
Support Kit
A Brief Guide to a Better Email

Find a Specific Episode

Copyright © 2023 Support Ops · Made with Basecamp and WordPress.

 

Loading Comments...