In 1963, the State Mutual Life Assurance Company of Worcester, Massachusetts (we call them Hanover Insurance today) paid Harvey Bell $45 for a quick design. In just ten minutes, he created the iconic version of the smiley face with a bright yellow background, creases on the sides of the mouth, and black oval eyes. The thought behind the design was simple – he crafted a happy face to make the company’s employees happier. Happy employees mean the phone got answered with a smile.
Harvey’s Smiley
Fast forward to today and the smiley still means the same thing – it’s all about making people happy. From buttons to emojis, shopping bags to Wal-Mart commercials, that simple design aims to make people happy.
That’s why Support Ops has the smily as our logo. Just like Bell in 1963, we crafted our own version of it to be unique but instantly familiar. Smiley’s up there to make sure the focus stays centered on making and keeping the customer happy.
The Support Ops Smiley