You may not even believe some of the emails we get: Bug reports with in-depth videos showing steps to duplicate. Annotated screenshots. Feature suggestions with well-considered ideas for implementation. On my birthday, a handful of customers (who I assume follow me on Twitter) began their emails with “happy birthday”.
“Thank you” is less about the words than the tone. People will often send followup emails to thank us for answering their questions. When they do, I like to crack a joke or sometimes even offer up a promo code to share with a friend. But no matter what, I make it a point to let people know that their time is appreciated.
Couldn’t agree more. The real magic in customer interactions happen in the small details like saying thanks or cracking a joke at the end of an email. That’s where customers realize they really love doing business with you.