From Tim Schraeder:
Regardless of what type of brand or organization you represent on social media, you have to remember that social media is, at its roots, social. It’s dialogue. A conversation. An opportunity to connect. Sometimes we forget that. Sometimes we can automate our tweets and updates and share great content but completely miss the human element that makes social media, social.
It’s the problem we have whenever we use technology. It’s easy to lose sight of the human on the other end. Email, Twitter, Facebook – they’re all great tools. Just don’t forget about the human element to them.