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The Little Things

March 6, 2013 By Chase Clemons 4 Comments

From Harrison Weber on Fab:

Because Fab cared enough to consider my inbox overload, they’ve made me like them more. This should be email marketing 101, and we’re hoping other startups take note.

Here’s that email:

fab email

 

It’s all in the details. You’re probably already tracking who’s opening and who’s not opening your marketing type emails. Setting up this auto-opt out is just the next step in making things easy on the customer.

Props to Colin for sending this one my way.

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Comments

  1. Ethan says

    March 6, 2013 at 8:25 am

    Agreed. Fab really has nailed down their opt-out process. The emails are very configurable. Several times I’ve gone to unsubscribe but just end up tweaking my preferences instead of completely unsubscribing.

    Reply
    • Chase Clemons says

      March 6, 2013 at 9:07 am

      I’m tempted to sign up just to check out their process with it.

      Reply
  2. Trish Fontanilla (@trishofthetrade) says

    March 14, 2013 at 11:29 am

    Curious about the subject line that prompted you to open this email from them. 🙂

    Reply
    • Chase Clemons says

      March 14, 2013 at 11:57 am

      The subject line on that one was “Stop. Getting. So. Much. Email. Smile, you’re designed to.”. Gotta love an email that offers a way to stop getting so much email. 🙂

      Reply

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