From Harrison Weber on Fab:
Because Fab cared enough to consider my inbox overload, they’ve made me like them more. This should be email marketing 101, and we’re hoping other startups take note.
Here’s that email:
It’s all in the details. You’re probably already tracking who’s opening and who’s not opening your marketing type emails. Setting up this auto-opt out is just the next step in making things easy on the customer.
Props to Colin for sending this one my way.
Agreed. Fab really has nailed down their opt-out process. The emails are very configurable. Several times I’ve gone to unsubscribe but just end up tweaking my preferences instead of completely unsubscribing.
I’m tempted to sign up just to check out their process with it.
Curious about the subject line that prompted you to open this email from them. 🙂
The subject line on that one was “Stop. Getting. So. Much. Email. Smile, you’re designed to.”. Gotta love an email that offers a way to stop getting so much email. 🙂