From Harrison Weber on Fab:
Because Fab cared enough to consider my inbox overload, they’ve made me like them more. This should be email marketing 101, and we’re hoping other startups take note.
Here’s that email:
It’s all in the details. You’re probably already tracking who’s opening and who’s not opening your marketing type emails. Setting up this auto-opt out is just the next step in making things easy on the customer.
Props to Colin for sending this one my way.