The support email mashup left me with one phrase that kept appearing over and over in all the emails I got.
“I apologize for the inconvenience.”
It’s such a horrible phrase that I’ve broken down how to fix it into to articles. Let’s focus on the apologize phrase to begin.
Apologies don’t count
Honestly, can you think of a single time that someone said “I apologize” and you were okay with it? The phrase itself has been swallowed up by the corporate world. Anytime something goes wrong, I guarantee you’ll hear the phrase “I apologize for…”
I just don’t believe a person when they say it. And your customers won’t either. If it has the word apology in it, it doesn’t count.
The better option
Instead, go with the simple “I’m sorry.” It’s short and direct. Very rarely do we hear that phrase so we haven’t tuned it out yet. It’s still believable.
A human says their sorry. A robot goes with an apology.