LOOK! LOOK AT US!
Most companies never focus on the customer beyond getting them to buy their product or service. When it comes to Facebook, Twitter, and the like, this only gets amplified.
Whether in social media or any other domain, we need to focus less on how “awesome” we are and more on working toward making our customer’s more “awesome”.
I’m here to help the customer be more awesome using our app. I could care less if they click the like button on Facebook or follow us on Twitter.
How are you helping your customers to be more awesome?