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It’s in the Details

September 24, 2012 By Chase Clemons Leave a Comment

w-hotel

While I was in Austin last week, I stayed at the W Hotel downtown. The staff has perfected the art of a hotel experience down to the smallest details.  Out of all of them, there’s one single act that stood out the most.

Every day, the hotel staff changes the floor mats depending on the time of day. The one above shows “Good Evening” but there’s also a “Good Morning” and “Good Afternoon”.  Not only are the mats always clean because of the frequent rotation, the attention to detail here shows me the staff actually cares.

When it comes to your emails, nail the details. Use their name when you open an email. Instead of “Have a good day” go with “Have a great Monday!” so that they know when you replied. Customers always pick up on these same details and they’ll love you for it.

Now go out and have a spectacular Monday!

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