In the continuing saga of our feature request email, we run across this line:
Let us know if you have any other questions or comments. We appreciate you using our app.
First, “questions or comments” sounds like something you’d tack on as an afterthought. It’s used by teachers at the end of class lectures or by press aides ready to take questions. You’d never walk up to a friend and say “Hey! I just fixed this thing on your computer. Let me know if you have any other questions or comments.”
Then there’s the word “appreciate”. In the paragraph from before, you told me that you read each and every email, which I’m doubting at this point. What makes me think you really appreciate me as a customer?
Appreciate – verb
- Recognize the full worth of something
- Be grateful for something
I’m definitely not feeling that in a generic line like “We appreciate you using our app.” The corporate world has stolen that line and made it part of their evil empire of lingo.
Instead of that line use this:
If you have any other questions, just let me know and I’ll be happy to help. And thanks for using the Support Ops app!
It’s still got the same idea behind it. You want to know if there’s any questions they might have and you want to say thanks. My way gives it a more informal spin. It comes across more conversational.
That’s what you want to leave your customers with. You want them feeling like it was a good conversation they ended, not just another email to be processed.