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Read Every Email

August 3, 2012 By Chase Clemons Leave a Comment

We get lots of requests each day so we’re not able to respond to each one. But do know that we read each and every one of them.

There’s an old card game that sums up every feeling I have with this line – Bullshit.

I don’t care how many emails you get every day.  I don’t care how you choose to deal with them.  But unless you’re actually reading each and every one of them, don’t ever include this line in an email to a customer.

Why?

Because you just lied.  If there was a chart showing the worst customer support sins you can commit, this would be at the top of the list.

The other parts of the email we can tweak the wording to make better.  With this line, not even Obi-Wan Kenobi can be our hope.  Just kill it off entirely.

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