At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
I don’t know if Cook wrote it himself or had someone else do it, but it’s a pretty great letter to say sorry. Make sure to read the whole letter.